A TikTok user jokingly recreated the Detroit Lions logo and the players are confused

Publish date: 2024-05-22

Redeem now

The Detroit Lions officially have a new, bizarre alter-ego: the "Detriot Lines."

The Michigan-based NFL franchise is running with a satirical rebrand created and shared on TikTok by Emily Zugay, a 24-year-old pet portrait artist from Southeast Wisconsin. Zugay, who said in a viral TikTok that she studied design in college, told Insider via email that she uses Adobe Illustrator to make "repulsive but believable" designs for some of the biggest brands out there.

She tackled the Lions' famous blue Lion logo, quipping that "I don't really understand your logo" after mistaking "Lions" for "Lines." Her redesign — a collection of not-quite parallel brown lines — hilariously reflected the error. She also misspelled the city as "Detriot."

Emily Zugay jokingly recreates the Detroit Lions' branding. Detroit Lions/TikTok

"It needed to be simplified quite a bit, so I just cleaned it up," Zugay said in her original TikTok, in which she recreated the logos of multiple brands. "This will look a lot nicer on jerseys, helmets, and merchandise."

The Lions saw that through. The team used Zugay's mock logo as its new TikTok profile picture and then printed T-Shirts boasting the updated, "simplified" design. The social media staff then recorded a TikTok of its own featuring a series of players taking in the team's new branding for the first time.

Needless to say, the players were confused. Check out the video below:

@detroitlions

Reply to @emilyzugay Safe to say your redesign was a huge hit 😌 ##DetroitLions ##OnePride ##nfl

♬ original sound - Emily’sTikTok.edu A picture of a switch and lightbulb Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufony1tcqtpqRllJrBs7vIrWSloZ%2BjwG64zqCmZpyVqb%2Bqu9Nmo6Kmlah6r7LLZquemZ1if3F%2BkGZw